Marketing website for a new medical and commercial development in Šenčur, built from scratch for a client with no prior digital presence.
Medical Center Arcus is a new development in Šenčur offering healthcare services alongside modern commercial spaces for lease. The client had no digital presence beforehand, the goal was to build a site that would serve as a reliable source of information and an effective marketing tool for leasing the spaces.
Present the center and its advantages in a clear, structured way. Give users quick access to rental information. Establish a sense of professionalism, safety, and trust. Design a system that's easy to scale and works well on mobile.
I structured the site around the key questions a potential tenant or buyer would have:
Based on these, I organized the content into logical visual sections. Given the volume of information, the most effective approach was to surface the majority of it on the homepage.
The more detailed view of individual units is on a subpage, accessible through an intuitive floor selector. All sections are built modularly, allowing any number of subpages to be added as needs grow. A "send inquiry" button is consistently visible across all pages, guiding users to the contact form.
The visual style is built on calm, professional colors with sufficient contrast for accessibility. A clear typographic scale defines visual hierarchy, supported by a custom icon system and CTA buttons that guide users through the content. Property photos were given generous space to support the user's decision. A custom location graphic was also created for the development.
